Brand Story

OUR MISSION

Building success, leading fashion.

OUR VISION

To be the top fast fashion brand

OUR VALUES

Honesty, Unity, Innovation, Efficiency, Responsibility, Gratitude, Altruism.

BRAND STORY

As Korean Drama spread throughout China, Korean pop culture enters into Chinese Market and people’s daily life. However, such phenomenon has led to blindly purchase by Chinese consumers, also circulating counterfeits all over the market eventually resulting in a tremendous spending disparity split among consumers. In view of that, self-reflection and criticism upon this prevalent phenomenon have led to ...

BRAND PHILOSOPHY

XIMIVOGUE advocates the philosophy of quality life and pursuing “consumer care”, dedicates itself to providing consumers with products of “high quality, competitive price and greenness”. It considers that the statement “the higher the price, the better the quality” is only the excuse for some enterprises seeking a way to sell their products at a high price, those “low price ...

BRAND MEANING

XIMIVOGUE establishes a new type of fashion experience stores, which have become the main force in the department stores and shopping malls along with catering, fast fashion clothing and entertainment. It strives to provide consumers with higher quality, lower price, healthier and cozier products, so as to make consumers experience comfortable, healthy and happy lifestyles while shopping. Taking product ...
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