XIMIVOGUE establishes a new type of fashion experience stores, which has become the main force in the department stores and shopping malls along with catering, fast fashion clothing and entertainment. It strives to provide consumer with more high quality with lower price, healthier and cozier products, so as to make consumers experience comfortable, healthy and happy lifestyles while shopping. Taking product structure optimization and product management as its priority, XIMIVOGUE pays a great attention on consumers’ shopping and devotes itself to creating a culture of high quality service, conveying such features as comfortableness, health, leisure, quality and happiness through shopping experience.