XIMIVOGUE advocates the philosophy of quality life and in the brand pursuit of “respecting consumers”, dedicates itself to providing consumers with products of “high quality, competitive price and greenness”. XIMIVOGUE considers that the statement “the higher the price, the better the quality” is only the excuse for some enterprises seeking a way to sell their products at a high price. Those “low price with bad quality” products resulted from the profiteering desire are originated from the period of immature and unfree economy. The time for “good quality with low price” products in China and around the world has just begun. In this era, the actual value of a brand should be beneficial to all of people rather than providing such services to the nobility and the rich. These very values and principle have induced the inception of XIMIVOGUE.