XIMIVOGUE advocates the philosophy of quality life and pursuing “consumer care”, dedicates itself to providing consumers with products of “high quality, competitive price and greenness”. It considers that the statement “the higher the price, the better the quality” is only the excuse for some enterprises seeking a way to sell their products at a high price, those “low price with bad quality” products resulted from the profiteering desire are originated from the period of immature and unfree economy. The time for “good quality with low price” products at home and abroad has just begun. In this era, the actual value of a brand should be beneficial to all of the people rather than providing such services to the nobility or the rich. These very values and principle have induced the inception of XIMIVOGUE.
XIMIVOGUE establishes a new type of fashion experience stores, which have become the main force in the department stores and shopping malls along with catering, fast fashion clothing and entertainment. It strives to provide consumers with higher quality, lower price, healthier and cozier products, so as to make consumers experience comfortable, healthy and happy lifestyles while shopping. Taking product structure optimization and product management as its priority, XIMIVOGUE pays a great attention on consumers’ shopping and devotes itself to creating a culture of high quality service, conveying such features as comfortableness, health, leisure, quality and happiness through shopping.